Elevating Communications
Featuring “The Giraffe’s View” Blog
People don’t buy WHAT you do, they buy WHY you do it. We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe, and not alone is what gives them the ability to inspire us.”
—Simon Sinek
The Giraffe’s View
The Giraffe’s View is Crawford MacEwen’s online perspective on the ever-evolving landscape of corporate communications, public relations and employee engagement, guided by the principal consultant of The Crawford MacEwen Consultancy, Graham MacEwen. Elevate your understanding and approach to corporate communications with insights garnered from a rich career spanning various sectors including oil and gas, technology, and government.
Got a Question? Try our GiraffeBot (bottom right of each page)! Be sure to ask her name…→
Latest posts
Dive into insightful discussions on the dynamic world of corporate communication and engagement strategies.
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Oil, Power and Perception: Reading the Signals Ahead of ADIPEC
Each October, as the Arabian Gulf’s humidity begins to ease and the conference calendars fill, the global energy industry turns its gaze toward Abu Dhabi. ADIPEC, the Abu Dhabi International Petroleum Exhibition and Conference, has evolved far beyond a trade fair for drilling equipment or upstream technologies. It has become a stage where the politics, Read more
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Brand Icon Award – Montblanc
As someone who has always admired brands that embody craftsmanship, heritage, and just a touch of theatrical flair, I’ve long had a soft spot for Montblanc. Their distinctive white star emblem has adorned some of the finest writing instruments in the world for over a century. But it’s not just their product quality that earns them Read more
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Merger That Makes Headlines — Not Value
I couldn’t resist returning to my old stomping grounds for this post — the perennial rumour that refuses to die: a Shell/BP merger. It surfaces every few years, and of course, nothing ever happens — but that’s not to say it never will. It’s true that it’s been eight years since I last walked the Read more